5C's of Successful Organizations
(Designed and developed by Ilker Cingillioglu, 2010)
Clear Communication and Authority Distribution: Plans, strategies, vision, goals, and other critical information are communicated clearly throughout the organization. People are empowered, ownership is created, authority and decision making are distributed and everyone shares the responsibility and is valued as partners.
Customer Focus and Flexibility: Understanding the needs and wants of the customers has the utmost importance and highest priority. Shifting consumer trends and choices are closely followed and necessary adjustments are made accordingly with the product range and the marketing mix. When economic and market conditions abruptly change, the organization uses its flexibility to quickly respond to these changes through decisive, timely and improvised actions, and knows how to stay ahead of the competition.
Contribution, Collaboration and Involvement: People feel valued and proud to be able to make contributions to the success of the organization. People trust each other and overcome obstacles through collaboration and teamwork. Everyone develops the sense of “We’re all on the same boat. Let’s go full steam and warp speed ahead!” So, the energy of the entire organizational workforce is combined in cooperative effort. High involvement with a collective power allows the organization to utilize the best of what everyone has to offer for the common end.
Creativity and Innovation: New ideas are constantly encouraged, appreciated and explored. All feasible assumptions and alternatives are given serious attention without prejudice or judgment. People strive for improving what worked in the past and never hesitate to contemplate what will work better in the future. Continuous innovation is the core strength of the organization’s culture. People are encouraged to think “outside the box,” and their dedication for producing innovative and creative ideas is fairly rewarded.
Continuous Learning: People are supported and provided with ongoing technical, motivational, team-building and field-specific training programs and learning opportunities. Every day is a new learning experience for everybody. Knowledge is regarded to be the most precious asset of the organization and people are continuously inspired and encouraged to build up their knowledge capital, keep up-to-date with the latest developments, eliminate their weaknesses and acquire the capabilities to be more confident and adept at what they do.
